Swap Plastic - Refill Station

Join us, Roberto Cruz and Alisa Cruz, a father-daughter team in Seattle's Capitol Hill as we reshape our community's relationship with the environment and inspire change.

As proud LGBTQ allies, we embrace diversity and inclusion as key drivers of progress. Our passion for a healthier planet fuels our mission to reduce single-use plastic and create new ways of thinking about our impact on the earth and what we are leaving for future generations. 

Together, we can transform the way we consume, live, and leave a legacy for generations.

Zero Hero,  invites you to be the hero our planet deserves. Together, let's create a future where every choice we make is a step towards a cleaner, greener, and more responsible world. 

Start your sustainable journey with us today.

Gracias,  Alisa Cruz & Roberto Cruz

At Zero Hero, we are committed to more than just providing sustainable products with excellent customer service. 

As a family-owned store, with our roots stretching from Mexico City  to Capitol Hill, we strive to ignite a movement - one that challenges the norms, questions our responsibility to the planet, and fosters a community built on education and action.

As you step into our store and immerse yourself in a welcoming space where knowledge is shared, ideas flourish, and change takes root. Our refill station empowers you to break free from the cycle of plastic waste, offering sustainable alternatives that are both convenient and environmentally friendly. 

Join our workshops, community events, and initiatives that promote education and empower individuals to become ambassadors of change.


    "Zero Hero Swap Plastic - Refill Station,"  is more than just a place to shop. It symbolizes hope, owned and operated by Roberto and Alisa Cruz, a dynamic father-daughter duo.

    Roberto, hailing from the colorful land of Mexico City, brings a rich heritage of resourcefulness and appreciation for the Earth. 

    Alisa is a proud first-generation Chicana, possessing an unwavering passion for sustainability and a deep-rooted desire to make a positive impact. 

    In the summer of 2023, after a Capital Hill Block Art PopUp, they sat across from Pride Place as it was finalizing the construction. Alisa vividly saw the store and aimed to educate and transform their community. 

    Zero Hero,  a vibrant hub, a sanctuary that welcomes people from all walks of life, regardless of their backgrounds or experiences. They are challenging the status quo and pushing towards restorative mindsets, encouraging others to recognize their responsibility towards the planet and future generations.

    As customers step into Zero Hero, they will be met with a warm and inviting atmosphere that reassures them, that they are part of something bigger. The store's shelves will be lined with a carefully curated selection of eco-friendly and zero-waste products, carefully chosen to offer practical and sustainable alternatives to single-use plastic.

     Zero Hero is more than just a retail space; it is a platform for change. Roberto and Alisa, have organized workshops, community events, and educational programs, inviting local organizations and experts to share their knowledge and inspire others this summer and fall. They firmly believed that by building a strong and informed community, they could create a collective impact that resonates far beyond the store's walls.


    At Zero Hero, every exchange is fueled by empathy, understanding, and a genuine desire to make a positive impact. Those who regularly participate in our discussion groups and volunteer in our efforts to promote environmental conservation and reduce plastic waste will not only become more informed, but also more conscientious consumers.

    The impact of Zero Hero extends beyond just our customers and community members. Our efforts are inspiring a new way of thinking about consumption and waste, leading to a wave of conscious choices that are reverberating throughout the community. People who once questioned Seattle's move away from single-use plastics are now actively seeking refillable alternatives. Local businesses are also following suit, gradually joining the movement and incorporating sustainable practices into their own operations.

    Through their dedication and unwavering commitment, Roberto and Alisa, the founders of Zero Hero, have forever changed the discourse on sustainability in their community. Their store is more than just a retail space; it serves as a foundation for education, community engagement, and generational hope.

    Zero Hero on Capitol Hill serves as a reminder that small dreams can spark big changes. It teaches us that when we are united by a common purpose and fueled by passion, we can all become heroes in our quest to minimize single-use plastic and protect our planet for generations to come.